It is a general understanding that social media is an incredible resource for businesses looking to promote their brand online. In a technology driven world, there are so many existing social media websites that it’s hard to know where to begin. So, which social media websites should your business have a presence on?
In the brief time that I have worked at Your Web Pro, a business that offers affordable web design in Lubbock, I have gotten this question countless times. The answer really depends on the business, but here is a general guideline of the things you should consider when pursuing social media marketing.
Just remember, that building a following and increasing engagement can take some time to flourish. Be patient with content development. You want to be sure what you are putting out there is quality content. Even google algorithms know when content is just put out for the sake of content.
Facebook – Leading social media platform by a landslide. Number one ranked by number of active users as of January 2017. Predominately Female demographic. Good network to reach people ages 18-49.
Instagram- 32% of online adults use Instagram. Predominately Female. 90% of users are Under 35. 53% of users follow brands
Twitter- Male dominant. Ages 18-29. Users spend an average of 2.7 minutes on Twitter’s app a day.
Linked In- Slightly male. More professional and serious content. Great for business networking.
Google+ - Not a ghost town like previously thought. Because it is owned by google, being on this platform can only work in your favor regarding Google search rankings.
Pinterest - Prominently female demographic. Users 10% more likely to purchase on E-commerce. Don’t pursue unless you have excellent quality pictures of your products/services.
SnapChat- Highest engagement. Demographic is geared toward younger generations.You can create fun filters sponsered by your brand, create an account and post video/picture updates that last up to 10 second and more.
It is hard to keep up with social media marketing – there are constant updates and ever-changing elements. But it is crucial to have a social media presence. Hopefully this article gave you a general insight on how your business should approach social media.
Our team loves working alongside customers, brainstorming a social media marketing strategy and quality content ideas for social media platforms. We know there isn’t enough time in the day to accomplish everything, so let us help you! Give us a call today to learn more about our social media management plans in Lubbock.