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If you own or run a business or are otherwise invested in where a company ranks on Google’s search engine result page, you may notice that it can feel impossible to move to that coveted first spot on the first page. When you consider that few people look past the first few results and even fewer look past the first page, it is important to do what is in your power to ensure that your site ranks highly and that it is showing up where people are going to see it when they are looking for your goods or services. Fortunately, there are steps you can take to help your site perform better, and while some of these come with a price tag, one of the simplest ways is absolutely free.

 

Did you know that simply posting new content on a regular basis or updating the content already on your website helps to improve your SEO ranking? A significant part of successful SEO is updated, relevant content on your website. New content tells search engine crawlers, or the internal thing that scans your site for new changes and then helps to index it, that there is something that needs to be checked out on your site. The more your site is indexed, the more likely it is to climb the SEO rankings. You can help optimize your site for search engines by posting new, relevant content on your site regularly. This can be in the form of a blog, updating products, adding new snippets to information pages when things change, and keeping your home page especially relevant.

 

New content helps search engines to index your website, which in turn generates new visitors and therefore a higher ranking on search engine result pages. Do not wait until you have to update your website! Keep it updated regularly and see an increase in visitors and ranking.